The gentleman you see above is Jason Travis. He is a graphic designer and photographer based in Atlanta, Georgia. Now I did not know about him until he was mentioned on Gizmodo for his flickr set called Persona. This quote best describes his flickr set:

"In Persona, his deliciously voyeuristic, fashion forward portraits, Jason Travis (jasontravisphoto.com) snaps hipster Atlantans along with the contents of their messenger bags, backpacks and clutches to determine "what they deem important in their lives." You are what you schlep."

-Felicia Feaster [From The Atlantan, July/Aug 2009]